Research On The Diversified Development Strategies Of Guangxi Tobacco Company

With the depending of economic globalization, the global real economy is facing transformation. In China, tobacco enterprises as state-controlled state-owned enterprises, they must pay huge taxes constantly to provide the financial support. However, as the global economy increasing downward pressure, tobacco taxes rising, tobacco control movement intensified, tobacco business development is particularly difficult. Facing the increasingly serious internal and external situation, in recent years, the increase in domestic cigarette sales decreased significantly, the step-by-step development of the tobacco industry has become the past. Based on the above background, how to survive in an adverse environment development, how to break through the bottleneck for the increased value of state-owned capital value, it is now the big issue for all domestic tobacco enterprises. Draw lessons of the diversified road from foreign tobacco giants, thinking the transformation of the current circumstances of the tobacco enterprise development, combined with its own characteristics in the area of tobacco industry, to find a suitable and diversified development road for the tobacco industry in Guangxi. Pursuing new and change, seek connotative development, breaking the worry of "eggs in one basket".In this paper, the author in the enterprise-Guangxi Tobacco company as the research object, based on the literature review and the related theory research, using the PEST model and the five forces model to analysis the environment of the macro business, combining with the internal environment, to analyze the SWOT model, obtained by matching strategy should take the road of diversified development. For the problem of "How to go", the paper strategics positioning to the diversification of the road, and develops a detailed implementation plan. At the same time, proposes appropriate evaluation system and safeguards.This paper draw the conclusion:Guangxi Tobacco Company should go a development model with its own characteristic, which contains printing industry, logistics industry, the financial investment industry, the diversity of "Internet+ecological agriculture" development path, integrated use of natural resources, the deployment of development from the view of strategic planning, pay attention to effective management, step by step to carry out the diversification. Innovation point of this article is, bold thinking in the Internet, to be "the Internet and traditional industries" pathfinder in the tobacco industry, trying to combination with Internet enterprises; in addition, the final evaluation system in the article can evaluate the enterprise operation, and also integrated into the individual indicators, reflects the management problems which the policymakers are most concerned about; finally, the article states the security recommendations, it has the industry characteristics and Guangxi tobacco company’s management features, have more practical and reference value. The research has important theoretical value to the enterprise management, it emphasizes the necessity, rationality and feasibility of the implementation of diversified road Its practical significance lies in, based on the analysis of the theory and the appropriate design, makes the Guangxi Tobacco company have better understanding of itself, does more homework for the diversified development, provides a reference for macro decision-making, helps enterprises to accomplish the mission of transformation development.