DAO Company Of Laos Coffee Business Strategies

DAO companies in Laos coffee brand is more well-known in the international market have a certain visibility. In the analysis DAO company’s development process can be seen, DAO company to import export business, the market is expanding. By 2005, DAO sales revenue long-term growth, then DAO product line to develop the coffee product portfolio breadth, extended operating range of coffee product mix; while DAO company to add new products and projects within the existing product line to enhance coffee product portfolio depth. However, after entering 2012, corporate profits decreased significantly in 2013 and 2014, two consecutive years of decline. The basic problem DAO coffee company business is facing major coffee company DAO fuzzy product positioning, market positioning is not clear, the lack of brand awareness, Lao coffee industry after WTO impact, DAO coffee sales affected exports are vulnerable to a variety of external factors interference fluctuations. The analysis revealed that, DAO coffee company profitability problems, operating margins, ROE, cost margin there is a problem, DAO’s economic decline in fluctuation. DAO financial and strategic analysis matrix composite indicator radar chart analysis comprehensive strength and competitiveness of the enterprise, the company’s overall business situation three years volatile. Finally, to improve the methods and measures to market position improved and brand planning, adjust the company’s strategic positioning, improve brand management planning, actively expand marketing channels, from a cost control perspective, cost control, this process involves financial indicators. Take various measures and methods for cost control within a certain scope of control in order to reduce costs. Efficient use of assets and accelerate the return on receivables by adjusting the angle of financial strategy.