The Evaluation Of Industrial Convergencebetween Internet And Commerce Circulation Industryalong The Yangtze River Economic Belt

There is much research about industrial convergence in recent years. Microly, industrial convergence provides new market and business opportunities for the development of enterprises. The industrial sectors, through industrial convergence, can not only improve their ability to create value and competitiveness, but also resist the risk and extend the life cycle of product and enterprises by adjusting their structures. Macroly, more forms of industry will be generated in the process of industrial convergence, driven by the profit motivation, the new form of industry voluntarily or involuntarily obtains growth and productivity and service efficiency increase, making the original industry from low growth, low added value status be in high growth, high added value status, so as to realize the general upgrading of the industrial structure, and promote the economic growth restructuring.The Internet industry in China develops fast in a short time, but it brings great impacts to national economy and other industries. Commercial circulation industry connects many aspects of production and life, it needs to exert its own advantages and achieve complete self-promotion when other industries competes in “touching the net”. Therefore, the convergence with the internet industry represents the general trend. The Yangtze River economic belt, as one of the three new regional development strategy in China, covers the eastern, central and western regions, and the research on industrial convergence along the Yangtze River Economic Belt has its scientific and practicable significance. The researches on industrial convergence are mostly based on theoretical research at present. While this thesis combines theoretical with empirical research to get the theoretical basis. then, this thesis measures the convergence between internet industry and commercial circulation industry in 11 provinces along the Yangtze River Economic Belt by using comprehensive evaluation method, after that, based on the Capability Maturity Model(CMM) model, the thesis divides the provinces into four maturity levels with hierarchical cluster analysis. Then comes the results, first, the maturity level of industry convergence decreases from eastern region to West region; second, the maturity level of industrial convergence focuses on the “defined” level, which shows large development space for the provinces; third, the development foundation is the key factor affecting the maturity level of industry convergence. Finally, this thesis gives ten different suggestions such as infrastructure construction, factor investment, policy support, talent construction to the provinces along the Yangtze River Economic Belt in different maturity levels of industrial convergence.