Research On Financial Risk Evaluation And Control Of Rise Sun

In 2015, with various policies introduced gradually, the real estate industry sales began to pick up. But in the case of inventory pressure increasing, the real estate enterprises are mainly releasing the stocks, the land market is depression, the construction area also presents a declining trend, the performance for three and four line cities are more serious. Due to three and four line cities population flow are limited, their inventory is difficult to digest in a short time. At the same time, because of the real estate enterprises generally high asset-liability ratio, its own funds generally less, once the capital chain rupture, will seriously affect the normal operation of the company. If the real estate enterprises want to continue to develop, and have the core competitiveness, they must pay attention to a variety of potential risks, and combining with their own situation, to identify various risk factors, evaluate financial risk situation, and take measures to control the risks, so as to improve its financial risk management level. Therefore, how to make the enterprise have the ability to deal with financial risk, effectively prevent and control financial risk, have become the urgent problem for the real estate industry sustainable development in our country.This paper, on the basis of the financial risk theory, takes Risesun as the research object. First of all, this paper introduces the basic situation of the company, and identifies its financial risks. Then, this paper combines efficacy coefficient method and analytic hierarchy process to evaluate financial risk of Risesun. Based on the current financial situation of Risesun, the paper selects appropriate financial risk evaluation indicators, uses the analytic hierarchy process to determine the weights of indicators, according to the enterprise performance evaluation standard to determine evaluation standard, then uses the efficacy coefficient method to calculate indicator scores and indicator analysis coefficient, divides risk grades, evaluates the financial risk of Risesun. The study found: The financial situation of Risesun appeared certain anomalies, some indicators were abnormal, financial risk was possibly to happen. Performance of the most obvious are the two aspects index of debt paying ability and operation ability, which are mainly caused by abnormal quick ratio and inventory turnover ratio. Finally, the paper puts forward some suggestions to control the financial risk of Risesun. Hope that this study can provide some guidance on the enterprise financial risk management, so as to improve the comprehensive ability to resist risks of Risesun.