Research On Financial Risk Assessment Of SQ Swimsuit Company

In recent years,with the development of our country's economy,the purchasing power of domestic consumers and the consciousness of sports and leisure are becoming stronger,and the demand for swimming suits is gradually increasing,and the production and sales of swimming suits in China are all showing a trend of explosive growth.The production scale of swimsuit enterprises is expanding,the technical level and product quality are improving,and the construction of independent brands has made remarkable changes.However,due to the short rise time of swimsuit industry,there is not a complete evaluation system to evaluate and monitor the possible financial risks.Therefore,perfecting the index system of financial risk evaluation for small and medium-sized swimwear enterprises can accurately identify the company.Do not guard against financial risk,healthy continuous operation,has very great significance.This paper describes the financial risk and its characteristics and causes by the method of literature analysis,and then analyzes the financial situation of the SQ swimsuit company based on the case analysis and the case analysis.After the comparison and analysis of various evaluation methods,the advantages and limitations of each method are pointed out.Finally,the analytic hierarchy process(AHP)and the efficiency coefficient method combined with qualitative and quantitative methods are selected to construct the model.In this paper,12 financial risk indexes of SQ swimsuit company and the standard value of local industry are selected,and the steps of application and calculation are given.The financial risk evaluation system of SQ swimsuit company is constructed,and the financial risk of SQ swimsuit company is evaluated and analyzed with this system.Finally,according to the actual situation,we get the reasons for the financial risk of SQ swimsuit company and put forward the measures to prevent the financial risk,mainly from the five aspects of the SQ swimsuit company to establish risk prevention awareness,build risk evaluation system,strengthen internal management,broaden financing channels and optimize the debt structure.The risk prevention recommendations for small and medium-sized swimsuit companies can enhance the ability of small and medium-sized swimsuit companies to control and avoid financial risks.The financial risk evaluation system of swimsuit company can monitor the financial activities,find the deficiencies in the financial risk management,take corresponding improvement measures,avoid the occurrence of financial crisis,and improve the competitiveness of the swimsuit company.