The Development Strategy Study Of XY Company

In 2013,XY company delisted from the NASDAQ initiatively, coincided with the Chinese entered the "Internet plus" era, E-commerce is developing rapidly. In the case of opportunities and challenges, how to seize the opportunity and meet the challenge, integrate the real economy and new economy, in order to achieve the transition from the OTO Fresh Food chain service provider to the Internet platform?Based on the actual situation of XY, this paper discussed the strategic management of XY. First of all, through the analysis of the history of Fresh Food Industry and Operation mode at home and abroad, this article summarized the current development bottleneck of the current Fresh Food Industry. Secondly, it analyzed the external environment and the industry environment of XY company.Using PEST model to analyze the external environment;useing related economic indicators, the theory of industry life cycle, industry value chain analysis and Porter’s five forces model to analyze industry competition structure.Using EFE matrix to analyze the level of XY companies using external opportunities and external threats. Thirdly, it analyzed the internal environment of XY company, through the analysis of the organization structure, financial situation, physical assets, human resources capacity, Storage and logistics distribution capacity.Combined with the value chain and the VRIO framework clearly reveals the core competitiveness of XY company, and used IFE analyzed the ability of XY to use internal resources. Based on the front analysis,appling the data from EFE and IFE to SWOT analysis. After analysed of XY company’s strategic portfolio, we have a rough selection of the strategic plan and iconcluded that the SO strategy is the most suitable development strategy for XY. In term of the front result,we put forward the implementation plan of XY development strategy, discussed the development strategy of storage logistics, production and processing, Internet platform as the core. Finally, it discussed the implementation and control of the XY development strategy plan, including the organization design, resource allocation and risk control in the implementation of the strategy.