Application Research On The Core Competence Analysis Of Apple Inc. And Its Enlightenment To China Electronic Enterprises

With the continuous penetration of economic globalization andregional integration,as well as China entry into the WTO,China marketis fully opened to the outside world. Domestic companies have keptdirectly facing fierce global competition.Only those companiesbuilding own core competence can establish competitive advantage, andwin in the market rat-race as well as realize sustainable development.Therefore, core competence has always been the hot topic of manydomestic enterprisers.Since the end of the twentieth century, based on continuouscultivation of its own core competence and introduction of a series ofinnovative products to the global marketplace,Apple Inc. has dominatedthe consumer electronics market and accumulated unparalleledcompetitive advantage.The case of Apple, vividly demenstrated thecrucial significance of the core competence to the survivability andsustainable development of an enterprise.The purpose of this article is “learning from the superior andexcellence; emulating it and finally surmounting it”.It induces andsummarizes some helpful experience and enlightenment through theanalysis of the developing history and core competence of Apple Inc. Inthe meanwhile, combining the example of representative domesticcompanies such as Huawei, Lenovo and Foxconn, illustrates thesucessful application of the experience of Apple to them as well as theresulted good economic performance.Other domestic companies shouldborrow and absorb the successful experience of Apple. Combining withthe objective reality of both domestic and international market,fosterand develop suitable core competence so that can win the fiercecompetition in the marketplace. Only in this way, can they achievehealthy, stable, sustainable development and make due contribution tothe great rejuvenation of the Chinese nation by taking serving thecountry industry and national prosperity as their responsibility.