Research On Spreading Engineering Project Group Management System Construction Inside State Grid Electronic Market

Project group management is integrated management of organization, target, resources and quality for projects with multiple inner relations in order to realize organizational strategic goal and optimal configuration of project resources and promotion of management efficiency as well as finally realize organization strategic goals to the maximum. At present, project group management philosophy has been regarded as one of the most important means of promoting enterprise project management standards and has been paid increasingly more attention. With marketing campaign being increasingly more projectized, project group management system has been applied in enterprise marketing management field. Among several marketing project management that are launched centering unified market goals, project group management presents significant cost advantage and efficiency advantage and it has become an efficient way for enterprises to optimize marketing management structure and promote marketing resource use efficiency.This paper studies mature project group management theory at home and abroad, summarizes characteristics and key elements of project group management, further concludes and analyzes project group management philosophy which is integrated-management-centered and emphasizes on marketing project group management and successful experiences in the industry.This paper takes spreading engineering inside State Grid Electronic Market as practice research carrier, analyzes marketing goals of the project, marketing materials and existing marketing project management modes and explores and constructs project group management system suitable to spreading engineering inside State Grid Electronic Market. On the basis of integrated-management centered project group management theory, by analyzing management current status and problems of spreading engineering inside State Grid Electronic Market, it combines the real situations of State Grid Electronic Market and studies spreading engineering project group management system inside State Grid Electronic Market including project group organizational structure, project group process management system and project group quality guarantee system and helps spreading engineering inside State Grid Electronic Market to transit from extensive and distributed to intensified and streamline. As to design of project group management system, it takes integrated management as the mainstream and designs spreading engineering project group management system inside State Grid Electronic Market from organization integration, process integration and quality integration.Management organization integration. It aims at dispersed administration authority and low management efficiency in spreading engineering inside State Grid Electronic Market and explores management organization integration under the project group framework. Organization integration should not only realize concentrated participation of interest parties of project group, but also multiple project management integration under project group framework. By establishing project group management organization structure, it establishes authority and responsibility distribution of various layers and parties in the organization and forms project group organization management process. This paper conducts optimization design on the inner spreading engineering management organization of State Grid Electronic Market, constructs inner spreading engineering project group intensive management framework based on project group management office and makes clear functions of each management layer under the organizational framework.Process management integration. It aims at operation of each project and lack of integration in spreading engineering inside State Grid Electronic Market. According to project group management thought, it designs an integrated management of the complete flow scheme of project group integrating project group integration, process integration and standard integration. By integrating and distributing project resources, unifying project standards and centralizing and controlling project process, it realizes optimal configuration of project group resources and orderly management of each project management element.Quality management integration. It aims at inaccurate quality requirements and nonstandard quality control of spreading engineering inside State Grid Electronic Market. Through integrated management of project process, problems and risks as well as achievement delivery, it realizes centralized management and control of each link quality and problem risks from implementation to achievement delivery in project group. When constructing project group quality management system, it emphasizes on studying quality management instrument suitable to spreading engineering inside State Grid Electronic Market to guarantee scientificity and standardability of quality management.