Research On The Transformation Of Retail Banking Business For Commercial Bank Under The New Situation

Under the background of Chinese economic development mode transition and the progress on information technology, nowadays the domestic banking industry is undergoing a profound change. With the expansion of retail banking service on both depth and breadth, the industry has achieved economies of scale and scope. This brings one new source of stable profits, and also gradually becomes one important field of competition.The entire domestic banking industry now starts to shift its priorities to the retail business. From the prime state-owned banks to the joint-stock banks and city commercial banks, they all put the transformation and development of the retail business into their strategic planning.In order to promote sustainable development of Chinese banking industry, it will have important significance to comprehensively grasp the new situation the retail banking business is facing now, scientifically research and plan for the retail business transformation’s direction and development measures.Through the example of retail business transformation from XX branch, this paper makes one empirical analysis from the aspects of network 3D localization, post configuration and service marketing standardization process, which provides experience for the transformation of the domestic banking industry.