A Research On Cross-border E-commerce Based On Mobile Internet

In recent years, advances in mobile technology enable mobile Internet placing the fixed Internet to be the major trend of network development. Compared with traditional fixed Internet, the advantage of mobile Internet is to realize the simultaneous communication and service anywhere with a secure, reliable authentication mechanism, and obtain personal information through the terminal to make the business process controllable. With the development of the mobile Internet, a variety of innovative products and business models have emerged, traditional industries meet another major opportunity of development.The situation of current global economy is complicated; international trade remains in the doldrums; many countries have introduced measures to boost foreign trade. In "Internet plus”, the e-commerce has become the core of the national development strategy, crossborder e-commerce is regarded as the new engine of China’s foreign trade transformation and upgrading. "Mobile Internet + International trade" as a new combination with mobile convenience of the Internet and real-time, breaking the international trade barriers and monopolies that making the trade relationship easier, getting close to the commodity prices. Mobile cross-border e-commerce expanded the scope of traditional international trade, opened a new path for the growth of international trade.In this paper, we put forward the problem of cross-border e-commerce based on mobile Internet and then analyze it and solve.it. Firstly this paper introduces the site, sort of crossborder e-commerce related concepts based on the mobile Internet, and current research status combing analysis by retrieving books and papers and to use the Internet to gather information; Secondly, with the existing mobile Internet-based cross-border e-commerce development, we put up the business model of mobile cross-border e-commerce; Thirdly, we choose three cross-border companies, DHgate, Lightinthebox and Ymatou, as case analysis and comparison of issues in which it operates in the mobile Internet and experience. Finally, this paper summarizes the development of cross-border e-commerce based on mobile Internet, and make recommendations on promoting the development of it. It is foreseeable that, the cross-border e-commerce based on the mobile mode will inject vitality into international trade, and a huge industrial chain will be born around it. It will not only be the new growth point of foreign trade, but also help to optimize the allocation of resources in the world market and improve social welfare.