Shandong Shifeng (group) Co., Ltd. Competitive Strategy

Agricultural vehicle has made great contribution in increasing farmers' income, promoting agricultural production and boosting rural economics. Agricultural vehicle industry is in mature stage after multi-year development, and it is in critical period of product structure adjustment and industry elevation. Market competition is becoming more drastic, the degree of industry concentration is more and more intensive. Some competitors quit. Meanwhile agricultural vehicle has a bright future decided by the situation of our country and the characters of the product.After more than 10 years' development, Shifeng Group has become a large national business enterprise with agricultural vehicle as main products from a nameless small company. The production value of Shifeng Group has reached more than 10,000 million Yuan now. Shifeng Group is the biggest agricultural vehicle enterprise in China now and the economy benefit has realized the first place for 11 years in the industry. The paper studies the competitive strategy of Shifeng Group systematically. The paper analyzes the external environment of Shifeng Group including political environment, juristic environment, economic environment, technological environment and the environment of society, culture, population, geographic, then gets the influence of external environment to Shifeng Group. The paper also uses five competitive force analytic model analyzing the industry structure. Then there is a whole grasp to agricultural vehicle industry. The paper does SWOT analysis through the threats, opportunities, weaknesses and strengths of Shifeng Group. We can know the reason elementarily of spanning development of Shifeng Group through the analysis of strengths. Shifeng Group has created mature management mode in enterprise management such as material purchasing, production management, technology innovation, marketing, financing management and so on. The main products have reached the advanced level of same industry in quality, variety and technology through scientific management and continuous innovation. It makes enterprise develop quickly and establishes scales strengths in large scale production and specialization manufacture. Shifeng Group develops well resort to the strengths in the unfavorable situation of external environment changing and production and sale quantity descending. In the future Shifeng Group should keep agricultural vehicle as main...