The Research On Jinan Branch Of EMS’s Development Strategy

With the development of the Internet information technology, our life has entered the era of electronic commerce. The development of electronic commerce sprang up rapidly,and provided a lot of convenience to our life. Its rapid development depends on logistics delivery service and also contributes to the rapid development of express industry.However,faced with the complex external condition and the current increasingly competitive environment,China Postal Express & Logistics Co.,Ltd.(EMS),must overcome their own reform with the help of good development environment as a express industry leader.This article regards EMS Jinan branch as the research object,mainly analyzes the problems existing in the development strategy of EMS Jinan branch,and puts forward the optimization solutions.Firstly,this article defines and explains the concepts of electronic commerce,logistics,express delivery and strategy,also researches the theory foundation of the enterprise life cycle theory,the strategic choice and strategic management.All above theories are to build the rational for the full text.Secondly,the article based on in-depth analysis of the development of Jinan company, identify the problems then analyze one by one to find out the causes.Thirdly,in the face of present problems,using PEST and SWOT analysis tools to analyze the development environment of Jinan EMS,then puts forward the optimization solutions and guarantee measures.Finally,the analysis indicated that although the express company are facing brutal competition,the industry is in development and facing development opportunities.Accordingly,EMS Jinan should speed up the pace of reform,implement the optimal strategic measures,achieve transformation as soon as possible to gain advantages in future market competition.