Network Group Purchase Consumers’ Rights Protection Legal Problems Research

In 2008, the Groupon which is recognized as the world’s first group purchase website was established in the United States. Its’ efficient, low consumption patterns were quickly welcomed by consumers. The appearance of the Groupon not only promote the prosperity of the online trading market, but also actively promote the electronic process of the service life.The Groupon pattern was introduced in 2010 in China, domestic companies scrambled to emulate the profit model. But as a result of the whole industry development is not mature,related legal system is not completed, lack of reasonable guidance and supervision of the outside world and so on, these reasons lead to growing consumer disputes which caused in the network group purchase website, consumers’ rights can not get effective guaranteed.Therefore, a systematic analysis of the current situation of the network group purchase consumer protection, to explore solutions. These measures are of great significance to the development of network group purchase industry and consumers’ rights protection.Based on the group purchase consumers’ rights as the research object, the article is divided into four parts: the first part is the concept of the network group purchase, analyzes the development characteristics of network group purchase industry and the network group purchase subject, this part is the foundation of the following research; The second part is the analysis of the actuality and the existing legal protection in domestic network group-buying consumers area in the form of case; The third part is the statement of foreign law, including the introduction and analysis of consumer protection mechanism in the United States, the European Union, Japan and other countries, which provides the reference for our country consumer rights and interests protection; The fourth part is to provide outlook and suggestions for the completed protection of our country network group purchase consumers’ rights mainly on legislation, law enforcement, judicial and social supervision.