The Research Of Characteristic Of The Tourism Explanation System And The Improvementin Badachu Park

Recent years, tourists in overseas have strong purchasing power, while China’s tourism consumption is less than 30%. Tourist commodity, as a significant part of tourism consumption, is always a significant reference for measuring the development level of tourism market in a country or region. Tourism souvenirs are the biggest part of the tourist commodities.Purchasing tourism souvenirs is indispensable to their tourism activity from visitors to scenic spots, it aiso can satisfy their spiritual needs. Based on the above situations, the article put forward the general idea to promote the development of tourism souvenirs and a objective scientific mode through the comprehensive research of tourism souvenirs in scenic spots. Trying to find out development concepts of tourism souvenirs which are suitable for Beijing Badachu park, and the practical methods for its research and development design.This paper takes Beijing Badachu park as an example, based on tourism and related theory as guidance. Through the investigation of Beijing Badachu park, summarizes the root reasons for the development of tourism souvenirs problems of this park, finally proposes the solution according to these reasons. In the concrete works, studying the concept of tourism souvenirs is the first task, research the general state of domestic and foreign tourism souvenirs, and finally sum up the lessons of experience. Research the basic conditions, the advantages and disadvantages, the development of tourism souvenirs and the market demand of Beijing Badachu park. Finally put forward to researching the regional "Badachu" tourism souvenirs, founding "Xishan Badachu" brand, having the original and people-oriented concept, improving the amount of tourism souvenirs in the tourism market, and meeting the needs of tourism consumers. Ultimately achieve the goal of stimulating consumption by tourism souvenirs, strengthening brand awareness at the same time, promoting the interactive development of culture industry and tourism souvenirs.