| At present,China's tourism industry has developed rapidly.However,there is still a big gap between China and Western developed countries in terms of tourism shopping.Tourist souvenirs,as an important part of tourism shopping,it has always been a short board in the tourism industry of our country,which is still a huge space for development.Through surveying the tourist souvenirs market in Hohhot,this article thinks that the integrate of regional cultural elements in the design process of tourist souvenirs can make tourism souvenirs more regional characteristics and attract more tourists.It not only helps the regional culture of Hohhot inheriting and carrying forward,but also improves the city image of Hohhot and promotes the sound and rapid development of tourism in Hohhot.The full text has five chapters.The first chapter is the introduction which briefly describes the tourism shopping as the shortcomings in the tourism development report of China as the background of the tourism industry,and then elicit the purpose and significance of the subject.Through the literature study on domestic and foreign tourist souvenirs,the research ideas and methods of this article are determined.The basic theories part of tourism souvenirs and regional culture in the second chapter is to summarize and conclude the basic theories of tourist souvenirs and regional culture.The third chapter first carries out the field investigation and research on tourist souvenirs market in Hohhot,and then analyzes the development status of the tourist souvenir market and the problems in the development process in Hohhot,which put forward the development principles and strategies for the problems.The fourth chapter is to conceive and design the tourist souvenirs of “Qing Cheng ·Memory”series according to the consumers' demands.The last chapter is the conclusion which proposes the deficiencies of this article and the future expectations for the series of “Qing Cheng ·Memory”... |
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