Research On The Development Mode Of Old-age Real Estate Project H

With the aging society China intensifies, the existing old-age agency service capacity can not fit the needs of society, the pension will be a big problem of society.And the pension industry has been as the government’s public welfare undertakings,development is very slow, old-age gap becomes more and more large. The old-age real estate is an important part of the pension industry, but China old-age real estate development is slow.Western countries started the aging of the population about 100 years ago,old-age real estate development has decades of history, have formation of a mature product model and development model. United States development mode is wide range of sources of funding, the product mode is CCRC and REITs, the different ages of the elders can be provide as the corresponding service; Japan’s old-age real estate always in a small scale and high intelligent, the elders can self-service;European governments bear the substantial endowment facilities construction,enterprise tendency in investment nursing houses and holiday type old-age real estate.Western countries have high level of economic development and social welfare system, provides a good financial support for old-age real estate. The old man has the habit of living alone, and have the ability to purchase, to provide customers with a good foundation for the development of old-age real estate.China old-age real estate has just started in recent years, although the explosive development in this two years, but due to the lack of funds、 weak profitability, the enterprise tentative development only, but have not large-scale replication. This paper analyzes the Vanke, affinity source, Foun’s pension project development mode and operating conditions, found common to find out the crux of China old-age real estatedevelopment constraints: high land prices, developers lack of funds, the profitability of the project is weak, the lack of customers purchasing power.The needs of the China elderly pension is different from the western countries,they want to live in a familiar environment、not far distance from their children、medical rescue. According to the special needs of the elderly Chinese, proposed suggestions and development mode of old-age real estate products recommended. In this paper, the research background of H pension project on the development model suggested by BOT mode to avoid obstacles to high land prices, to transformation of the inventory model to reduce the cost of links in the construction inputs, which eased the financial pressure on developers level; to promote the development of small scale,reduce the access threshold for the prosperity of the market up; in product design to pension project has investment value, to attract young people to buy, reverse mortgages to increase people’s ability to pay to solve the marketing aspect of the difficulties.The thesis bign from the analysis of China and foreign cases,and find out the obstacles of China old-age real estate development, and putforward the across these barriers method, practical, provides good suggestions for the work of government and enterprises...