SHTX Multimedia Exhibition Showcases The Company's Competitive Strategy Research

At present,exhibition and display industry has moved to a fast developling stage,which is seen as sunrise industry according to its growth rate and development prospect,the display services has also changed from simple design and decoration construction to industrial cluster of machinate,design,technology,engineering and manufacture.Most of the current domestic research are concentrating on the development of entire industry and the professional research of various aspects of the industry,but there are less study on the development strategy of the display industry,especially the relevant information of fast growing small enterprises are rare.The fast growing enterprises faces more challenges and severe market environment,and for the industrial cluster display industry,the competitions are in all aspects of corporate events,which causes the original competition mode are difficult to adapt to the new situation.In order to keep a foothold in the sever market environment,most of the small enterprises need a new competitive' strategy which can help them to give full play of their advantages,innovate management model and avoid disadvantages.This paper selected SHTX Multimedia Exhibition and Display Company as research object,studied the proper competitive strategy for the development of the company by the internal environment analysis and industrial environment analysis,discussing with the corporatre management and consulting literatures.This paper analysed the threats,competitive pressure,advantages and disadvantages of SHTX Multimedia Exhibition and Display Company,discussed the competitive strategy of manifestation differentiation,multimedia application differentiation and service differentiation,proposed a scheme for differentiated competitive strategy,which was guaranteed by the programme through the aspects of services,technologies and human resouces,to ensure the operability and effects.Since differentiated competitive strategy needs to increase the capital input in earlier stage and sacrifice partial cost advantages,the differentiation of integrated application of multimedia software and hardware technology and service differentiation proposed in this paper are all relating to innovation on account of innovation is the key to enhance core competence.Author suggested that there should be more investment on the technical innovation among different enerprises,meanwhile guarantee the technology and human resources.