The Research On Schedule Optimization And Control Of Ginsber’s Fresh Beer Project

With the rapid development of China’s economy, Technological advances,Especially the booming Internet, not only for China’s economic structure had an impact, to subvert the traditional industry business model, a more profound impact on consumers, a great solution to the asymmetry of information, unlimited expansion of consumption ’s choice. Ginsber company as a traditional FMCG companies face escalating beer consumer spending habits, Wantonly impact of foreign beer, the status of domestic beer sales declining, must be based on their own advantages, to meet consumer demand for personalized products, by developing new products and improve their competitiveness, gain market competition initiative.One of the pillars of new product development strategy as a business development, expansion of the operations of the enterprise will have a huge impact.But in the FMCG field, the success rate of less than 5% of new products. Among them, the biggest problem lies in the timeliness of new product development. Due to new product development more than many sectors related to business, we need to call a lot of resources, but also has a greater market risk. Therefore, how to ensure that product development will be completed on time the market as planned into the market,to the success of new products. Therefore, it is necessary to apply scientific methods and theories to develop a reasonable program of new product development and effective management and control, the accumulated experience and product development in order to create a new template.In this context of this article, will be Ginsber is developing an innovative product, for example, in the application of project management principles and advanced management methods to the development of draft beer Ginsber schedule and control the expansion of the respective research and analysis and to take development problems that may arise during the corresponding measures to ensurethe completion of product development and market-ready work within time, budget and project objectives specified range, making the new product launch projects to be successful, as expected target market.Thesis is divided into four parts: First, introduce the background and significance of the topic, and describes the content of this research project, methods and ideas; Secondly, Ginsber fresh beer company project schedule and factors to analyze, analyze existing processes and factors that will affect its progress; Third,through the use of advanced methods and means of project management, schedule optimization, and to take effective control and inspection methods to ensure that the implementation schedule; Finally, to ensure the effective implementation of the project schedule safeguards, provide a template for future experience and new product development projects.