| Strategic decision, especially important in the twenty-first Century, this is due to the globalization of economic development, industrial and technological revolution and progress, and promote the human society into the era of knowledge economy. In the era of the internal and external environment is constantly changing, the uncertainty of anything become the norm, enterprises should manage the uncertainty about the future, should focus on the strategic management of enterprises, in the face of uncertainty, management difficulty is big, imagine. In this case, management requirements, followed the strategic requirements change, then the business of strategic management flexibility, the effect and the evolving, the further requirements, and enterprise management change this and are in urgent need of strategic management of new theories, new experiences.Conti Tech grand ocean(Changchun) Co., Ltd, is a member of the big family of the FAW Group, a joint venture, and the FAW Group is a member of the global Fortune 500 companies, company in the automotive spare parts industry in a leading position, provide the products covered by the braking system, active safety, passive safety, electronic components, and so on for the vast majority of automotive parts. The number of employees in the country has reached more than 14000. Condi Tech ocean(Changchun) Co., Ltd. is a joint venture between the FAW Group and the ocean group holdings. With the Conti Tech grand ocean pipe(Changchun) companies to grow and develop, to develop scientific and rational development strategy system has become the promotion and very important problem that need to be solved urgently for the further development of the Conti Tech ocean(Changchun) company.This paper in the formulation of the Conti Tech grand ocean(Changchun) company development strategy using both quantitative and qualitative methods, combined with the Conti Tech ocean(Changchun) the company’s actual situation, development goals and vision for the future, analysis, research and selection, optimizing the enterprise development strategy, that strategy is a practical and effective, reasonable and flexible and suitable for Conti Tech ocean(Changchun) the company’s development strategy. The through the auto parts industry has the characteristics, problems existed in the market the industry as a whole, through the macroscopic environment analysis, industry present situation analysis, internal advantage and disadvantage analysis, using the SWOT method, using the related strategic theory, Conti Tech grand ocean(Changchun) company to develop and select the development strategy, and optimize the strategy, develop the implementation of safeguard measures. I hope Conti Tech grand ocean(Changchun) company can make full use of existing advantages and resources, tight encirclement, access to long-term development, in the management efficiency of a step, eventually the Conti Tech grand ocean(Changchun) company comprehensive strength to gain promotion. I hope this paper will provide some guidance for the future development of Condi Taco ocean(Changchun), and also contribute to the research of strategic management in our country. |
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