Research On Marketing Strategy Of Auto Parts Shenyangfucheng

With the quick development of China economy, the auto-industry and auto parts industry have been growing rapidly as well. The auto worn parts market is of great potential as an import role in its industry chain. China started late in this industry and falls behind in tech the foreign brands already takes large parts of market share when we started. This article take Shenyang FU CHENG auto parts company as an example and make it advantages more outstanding through analyzing its internal situations?market environments and researching related market tactics and the issues in market developing process. So that it can break down the market barriers and win an invincible position in the market. Under this circumstance, the author give a deep research on the marketing tactics of Shenyang FU CHENG auto-parts Company. By making full use of modern marketing theory?This thesis introduced the market background and present situation of auto worn-parts industry. Through the collected file of marketing and making full use of the relevant theory of 4P?4C?4R, this article analyses the internal and external environment of FU CHENG auto-parts company, including the macroeconomic environment?internal resources and so on. Focusing on the market developing issues:filter model lacking in the market?brake blocks low brand reputation?secondary agents lacking sale enthusiasm?this article work out relevant counter measures:introducing the production line of filter?using promotion tools?expanding famous degree of brake block?founding and perfecting secondary channel way of promotion?inspiring dealer?raising the channel for FU CHENG. Although there is some accumulation accompanied china auto industry in this field, most of the publication on after-market of auto are fundamental and figure books and foreign references are very few. This article give a full analysis on FU CHENG's present situations, helping the dealers in the same field for similar issues to use and understand the way of analyzing. They can make their own strategy according their situation.