Sifang Company Market Exploitation Countermeasures Research In The Field Of Solar Power

In recent years, as countries emphasis on renewable energy, the solar power generation to become a major bright spot in the field of new energy in the world. Since 2000, the global solar power has been in a constant, in the process of rapid development. The new power installed capacity of China is 10.60 GW in 2014, the total installed capacity is 28.05 GW.Accounts for roughly 20% of the world’s new power. Growing problem of environmental pollution, and encourage countries to year after year for photovoltaic industry policy; International market of Chinese photovoltaic component companies, lead to the export-oriented domestic enterprises, and vigorously into the domestic market. In the next10 years, China’s solar power industry still has a tendency to increase investment, solar power projects become the new direction for power equipment enterprises to develop business.Electric power secondary equipment, in the entire photovoltaic power generation project, plays an important role In the electric power secondary equipment market, Sifang company belongs to the industry leading enterprises. Founded more than 20 years, with its strong r&d strength, leading product quality, excellent after-sales service, won the good reputation and market share, the user occupied industry leader status. But in the solar electric power secondary equipment market, Sifangcompany is not outstanding.Paper through the analysis of photovoltaic power industry present situation, summarizes the industry of electric power secondary equipment market situation, and the Sifang company in all kinds of performance data analysis in recent years, it is concluded that the company’s position in the industry is not better.Paper compared Sifangcompany and the other three main competition, from the marketing policy, product structure, performance analysis, find out the difference between the companies.From the Sifangcompany’s management present situation analysis, found the fitnessmarketing policy lack of industryand "product structure to be optimized" is the main reason for the sifang company performance is downturn in the photovoltaic industry. The paper finally concluded that theory:Sifangcompany through adjust the personnel structure and improve the incentive policies to improve the marketing strategy, but also by improving products and optimizing outsourcing production to optimize the product structure. Through the adjustment of the policy and implementation, which can effectively solve the problems that exist in the marketing strategy and product structure, help to sifang company in the field of photovoltaic market development.