The Competitive Strategy Choice Of Beauty Cosmetic Education And Training Institution

With the rapid development of China's economy,the local fashion,beauty products,make-up products,plastic industry and other related aspects of the appearance develop rapidly.For example of cosmetics,the market early to the domestic product brand-based,while the media is not developed,consumer awareness is not awakening,China's commercial market is dominated by business-led consumption.According to industry data records,China 's industry flows to the world' s third in 2016.Economic development changes the concept of consumption.Consumers from simple make-up,skin care beauty,to the image design,plastic beauty,accompany the division,and even a full range of image design.At the same time,all kinds of education and training institutions have sprung up slowly.They have great business opportunities and faced with unprecedented competitive landscape.How to achieve sustainable development of enterprises,enhance the competitive strength,the key is to choose the appropriate competitive strategy.This article to JM beauty make-up training institutions is object of study.Combined with industry market characteristics,we analyze the age of students,the characteristics of the city's properties.And then compared to domestic and foreign institutions,We sort out on the operation of the industry and the situation of JM.Using SWOT analysis method,the advantages,disadvantages,opportunities and risk threats of JM are listed,and the factors that JM will continue to develop and contain in the fierce competition are analyzed.Getting conclusion:Cultivate senior management ability of enterprises,so that the internal operation of enterprises smooth and efficient.Strengthen efforts to establish,promote JM's "corporate culture,vision,mission" and other soft power of the perfect.The market channel overlap serious,all-round to find more suitable JM marketing channels.Improve the business incubator base and study and further study of the process and links to enhance the learning experience of students.JM institutions to establish a separate series of brand culture,additional brand promotion channels,expand brand reputation.Attention to information construction,follow up the precipitation data,and actively carry out the second development of customers and then from the strategic management of the relevant theory,make full use of strategic management of various analysis and research,listed JM each possible choice of competitive strategy,and finally determine the JM Long-term development competitive strategy.The use of "blue sea field" make JM to find differentiated markets to market research and develop of courses or services to differentiate their own competitive advantage,so the JM may find the competitors to gain greater market share.