Research On Business Mode Reconstruction Of Company X Based On O2O Platform

In order to adapt to the requirements of Internet Information Era, win in the fierce competition of mattress and bedding industry, implement the company mission of "committed to human healthy sleep" and the company vision of "become a leader in the global and bedding industry", CompanyX urgently needs to reconstruct the existing business model.Firstly, by the analysis on the background of China mattresses, bedding industry, using "Wei Zhu business model theory" and "Osterwalder’s Business Model Canvas" framework, CompanyX existing business. models were researched and found the main, problemin respectsas positioning, business systems, profit model, key resources and cash flow structure that exists.Then,adoptingthe internet thought+Michael Porter’s StrategyTheory,Value Chain Theory, business model theory together with the 020 model theory to reconstruct the business model of Company X.Using the framework of Osterwalders Business Model Canvas, nine elements of the Company Xbusiness model,i.e. Customer segmentation, value proposition, channel, customer relationship, source of income, the core resources, the key business, important cooperative, cost structure, are reconstructed respectively. Primary contents of the reconstruction are as shown below:1. Trying to build 020 platform, integrating the channels from different aspects as on-line, off-line, internal and external channels. And creating a new 020 model channel with a combination of chain sale, E-business and mobile internet.2. Promoting the experience and sense of satisfying of customers in the way of encouraging customers to participate the designing progress, experience the off-line store and scale customize products, etc.3. Increasing the proportion in the value chain of the industry byIncreasinginvestment to the progress with bulk additional value such as research, design and post-services. The reconstruction business model of Company X, based on the 020 platform, integrating various resources, can provide convenient and high-efficient service to stakeholders,can improve customer experience,and can realize interaction between on-line and off-line.Moreover,thereconstruction business model of Company X is evaluated quantitatively from 9 elements of the business modeland whole business model two general business perspectives by the SWOT analyzing framework. The results indicate that the reconstruction business model of company X has the apparent superiorities,less threat and medium to large opportunity.Finally, the implementation strategy of Reconstruction of Business Model is presented from the implementation of goals, schedule and ensure measures.In this paper, not only providing theoretical support and practical reference forCompany X, to enhance the brand value, to obtain efficiency, competence and effectiveness, and build competitive advantage, while can be referencedfor the Company X executives to make the development strategy, but also can be referencedto reconstruct withinternetfor our traditional manufacturing enterprise.