Study On The A's Remodeling Of Business Model Based On Hotel Check In/out Self-help Kiosk

The business model is the entrepreneurial creativity;business idea comes from rich and logical opportunity,and may eventually evolved into the business model The logic is:the opportunity is the possibility that the combination of creative resources transfer more specific market demand Maybe the opportunity is the market demand that don't be cleared,or the resource&ability that don't be usedThe design of the business model is one part of the business strategy.When the market demand is becoming more and more clear and the resources is accurately defined,the opportunity will be detached,and then evolve into creative(business conception).The opportunity comprises how to meet the market demand and the core plan of the resources allocation.With the self-promotion of the business conception,it will be more complicated The business conception comprises production/service conception,market conception,supply chain/marketing/operation conception.The accurate and differentiated creative(business conception)becomes gradually mature,and then evolves into the perfect business model At last,the business model will be a system that combined the market demand and resources.Based on the analysis of the investment and the service process of the hospitality industry in China,I will find out the key factors that influence the room sales.I will explore the business model that can help company A develop the market by analysis the service mode of e-commerce in the hospitality industry.Based on the analysis of the application value of self-service terminals in hotel service,I think company A should break the traditional retail of hardware or software products,and then make business model innovation as the company's competition strategy.I will use Porter's Value Chain&Porter's Industry Structure Model to probe company A how to refactoring its business model The reconfigurations comprise 9 elements:target customers,the value proposition,channel,customer relations,the revenue stream,key resources,key activities,key partners,cost structure.I will use the graphical way to clarify the relationship between the 9 elements.Using the SWOT analysis method,and combining with the elements of the business model,the article designed the analysis criteria and the implementation strategy of company A's business model.The reconstruction of company A's business model is using the new digital marketing idea of O2O to implement the hardware enclosure and the continuous income of e-commerce.The new business model can improve the customer experience and provide room sales online for convenient and efficient The reconstruction of the business model has realized the docking of 020.The affiliate management and online sales as Ctrip is the main form in the marketing services in our hospitality industry.As the low degree of the hospitality industry chaining in China,a new business model that can improve the hotel's operating efficiency,extend path,cut down the cost of sales is particularly important I think that the research and analysis of the new business model in this article can contribute company A to seize the opportunity,and play its advantage in the future competition.