Strategy Research On State-owned Trading Companies Development In The Asphalt Industry Chain

This research aimed to analysis the development strategies of asphalt commercial, especially focused on the state-owned trading enterprises. As the main subjects in this research, the charactirisitcs of the trading business on state-owned trading enterprises had been deeply analysized, while the develop process of state-owned trading companies was also mentioned combined with the asphalt industry chain current condition furtherly. We conducted this research by four steps as following:Fistly,we prodcasted the asphalt commercial market trend and direction based on domestic highway development review. Furtherly, We drawed the conclusion that the asphalt domestic demand would continue to maintain steady growth.Secondly, through the description of the current asphalt trade industry chain, we introduced the asphalt trade market supply, storage and transportation as well as the condition of end users. Asphalt trade dealers and its competition is also studied. We found that this trade area had been showed the intense competition and lack of leading situation, which just right provided the business opportunity for the state-owned trading company.Thirdly,the research on development of domestic and foreign trade company and competitive elements of asphalt trade industry were conducted. Based on the the analysis of asphalt trade external environment changes and the typical competitors of state-owned trading company in asphalt industry chain, we furtherly concluded that the best strategy should be selected by state-owned trading companies is being as a comprehensive service supplier, not only a seller.Finally, We furtherly figured out some specific measures in asphalt trading for state-owned trading companies, including marketing network improvement, the building of the infrastructure, deep processing technology, the means of capital operation, adjustment of organizational structure and control mode, the construction of a professional marketing and service team, management risk identification and prevention and control measures.We summarized that the state-owned trade companies should cultivate the key competitive elements in the asphalt trade industry, carefully choose various value-added business areas, gradually develop the upstream and downstream extension industry chain. All of above action should base on the current stage of development, enterprise own advantage and characteristics. The enterprises should aim to be comprehensive service supplier, not only a seller, provied the package of services, including integration of trade, warehousing logistics, processing, distribution and other integrated services network, in order to obtain the long and large scale development.