| As the main material of paved road, from the beginning of the 20 th cent ury, Asphalt has becomes usage in the world’s largest paving materials. With t he development of national economy, state and local governments to highway i nfrastructure investment is becoming more and more big, the increase of total highway construction and accelerate the construction speed, asphalt material ma rket in jiangxi province to bring very great opportunity, many competitors ente r jiangxi asphalt market also make market competition is fierce.WZ company as a wholly owned subsidiary of provincial highway group, with more than 40 years of asphalt market management experience, with the development of market economy, has gradually become to pitch in the product research and development, production, sales, into an integrated enterprise. Faci ng the opportunity of the growing market of highway construction in jiangxi p rovince and the increasingly fierce competition in the market challenge, WZ co mpany how to seize the opportunity, according to their own actual and adjust the factors such as market environment, policy environment, formulated in acco rdance with the company long-term development strategy, through the business structure adjustment, perfecting the system and promote the implementation of the strategy of the company, this is the main content of the research in this paper.In this paper, by using IFE matrix, EFE matrix, five analysis model and core competitiveness and related theory, correlation analysis was studied for t he WZ company internal and external environmental factors, clear WZ compan y in the current development situation, opportunities and threats, advantages an d disadvantages, using the SWOT matrix to WZ company strategy matching, t o find a suitable type of the company’s long-term development strategy, develo p strategy and puts forward the strategic implementation plans and concrete op erating measures. |
PDF Full Text Request