Study On The Market Competition Strategy Of XH Company’s Prestressed Steel Strand

Now faster and faster pace of infrastructure construction in our country, construction market in promoting factors such as construction quality and accelerate the construction speed, driven by the rapid growth demand for concrete with steel wire products. But as a result of steel wire products production technology and investment threshold is very low, so the steel strand explosive growth of production enterprises, product quality and the good and bad are intermingled of enterprise scale, product homogeneity phenomenon is serious. As companies increasingly fierce market competition, the choice of competition strategy is an important means to acquire competitive advantage. So, the study of market competition strategy is quite important.Based on XH company as the research object, according to the present situation of XH company based on the analysis of macro and micro environment faced by basis, with 4C,4R product market competition strategy and related theory as a guide, using the literature methodology, PEST analysis, SWOT analysis, statistical analysis and other research methods, on XH company steel strand product market competition strategy research, analysis of market competition strategy to XH company core competitiveness. Taking market demand as the guidance, according to the internal and external macro and micro environment, market segmentation, target market selection, etc to analyze XH company market competition strategy choice, promote XH company adapt to changes in the market of steel strand. Good XH company competition strategy, and ultimately make XH Company, realizing the sustainable development of the steel wire products in the top position in the competitive market.Research of this paper, the use of market competition strategy related theory and the actual situation of steel wire products market, the method of combining the development direction of the steel strand enterprises increasingly clear, the internal and external steel strand industry development has very important practical guidance.