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The Strategy Research Of Jilin Province Automobile Industry Deal With Auto Market Deployment Type Growth

Posted on:2018-04-04Degree:MasterType:Thesis
Country:ChinaCandidate:Y F LiuFull Text:PDF
GTID:2359330536476591Subject:Business management
Abstract/Summary:PDF Full Text Request
China's auto marketing has entered the high-speed development period after more than 60 years development.Due to the unbalanced regional economic development and natural factors such as geographical position,China's auto marketing development also exist unbalance during this period.Some areas have taking place a point explosive growth by taking advantage of their advantages,such as economy,policy,history and so on,but not all areas has appeared this growth.In order to achieve better development,we should choose different strategies for different development of auto marketing.So it is of great necessity to study whether Jilin auto marketing has been appeared the point explosive and under the background what can we do to achieve better development.In this paper,we build the auto marketing in some critical factors which affecting the growth by analyzing China's and Jilin's auto marketing characteristics and growth momentum.And then we concluded that the weight of the indicators by using the method of hierarchical research.And so we plug the real data of Jilin province into the result of hierarchical research,we confirmed that Jilin auto marketing has happened point explosive growth,under this background,for the sake of seeking new explosive growth point,we put forward the strategic choice for how to achieve a new development of Jilin auto marketing.
Keywords/Search Tags:Auto Marketing, Point Explosive Growth, Analytic Hierarchy Process, Strategic Research
PDF Full Text Request
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