Marketing Strategy Research Of New Products To The Market For Hangang Cold Rolling

Grim situation of iron and steel industry in our country at present, the domestic market supply exceeds demand, the serious excess capacity, iron and steel enterprise is facing from low-end products to the transformation and upgrading, high-end products, in the marketing of new products has become a hot topic, this article through to the domestic manufacture market, especially the HBIS existing regional market in-depth investigation, analysis and manufacture industry, regional market demand and characteristics, clear HBIS manufacture volume market positioning and target market, in view of the existing automobile plate of new products, home appliance plate HBIS cold rolling new product marketing strategies are put forward.Cold-rolled products are analyzed in detail in this paper, the regional demand situation, supply and industry of HBIS cold rolling new product market positioning, target market selection and marketing strategy formulation, it is of great significance;Through the market investigation and research, master the domestic manufacture volume products production capacity, production, exports and industry and regional demand situation and industry characteristics, regional characteristics;Through the SWOT analysis, STP analysis.Determine the HBIS manufacture new product market positioning and target market, puts forward the countermeasures of HBIS cold rolling new product marketing strategy.Through this topic research, for the domestic manufacture volume production enterprise in the field of marketing model for reference.