The Research On Marketing Strategy Of Cold-rolled Products Of Tangshan Iron&steel Co., Ltd

This thesis studied systematically the marketing strategy of cold rolled products of Tangshan Iron and Steel CO., LTD. Firstly, this paper states the background, methods, content and frames in details. Secondly, by analyzing thoroughly the marketing and development strategy of enterprise in domestic and international market, this paper lays a solid foundation for research of the marketing strategy of cold rolled products of Tangshan Iron and Steel CO., LTD. Further up, by recognizing the development conditions of steel industry especially cold rolled products, anglicizing the equipments and business conditions of key cold rolling mills, this paper studied the external environments for working out the development strategy of cold rolled products of Tangshan Iron and Steel CO., LTD. According to the reality of marketing of cold rolled products of Tangshan Iron and Steel CO., LTD. it analyses the internal environments of Tangshan Iron and Steel CO., LTD. in depth and details.This thesis constructed the SWOT (strength, weakness, opportunities and threats) matrix to study the facts of development strategy of cold rolled products of Tangshan Iron and Steel CO., LTD. It put forward optional plan for strategy of cold rolled products of Tangshan Iron and Steel CO., LTD. and work out 4P combined marketing and development strategy.At the end of this paper, regarding marketing and development strategy of cold rolled products of Tangshan Iron and Steel CO., LTD., it raised system measures of realization and control for bring forth new ideas on organization, technology, management, man power management, marketing structure and corporate culture...