Research On The Development Strategy Of Transformation Of Tianjin X Group No.two Rolled Steel Company

At present, the international economic situation slow recovery, the serious oversupplyof steel production capacity, unfair competition means the metallurgical industry, privateenterprises and other state-owned enterprises with different nature bad, developmentsuccess and failure cases are frequent transformation of some iron and steel enterprises,according to the basic concepts and theories of strategy, research and analysis of theexternal environment and internal resources, strategic location right on rolling two company,for its own development strategy formulation, is a very meaningful research topic, also isone of my company has been responsible for the work.At all times and in all countries, a lot of ancestors sages have made a lot of research onstrategic management, that strategy determines the success or failure of the enterprise, thegreat, successful business is a "strategic" enterprises. Enterprise strategy defines thedevelopment direction and the guide to action of enterprises, to survive and develop in thecompetitive market environment, so in the present case, research on the transformation ofdevelopment strategy is particularly important for the rolling of two companies.I study in two years in the EMBA process, the strategic development of the companyhave been combined with the study of basic theory, this paper by means of strategy andstrategic tool, using PEST to analyze the rolling two, the external environment, to findopportunities for the development of enterprise transformation from. Through the fiveforces analysis model to determine the company’s position in the industry, to develop andimplement appropriate strategies, improve competitiveness in the market. Analysis andevaluation on the company’s internal resources, looking for companies to create competitiveadvantage potential. Tools for the company’s strengths and weaknesses, opportunities andrisks analysis through the SWOT analysis, provides the basis for the company’s strategy,comprehensive analysis, to formulate rolling two company may implement the "depth"development strategy, and the possible problems to solve the problem put forward somesuggestions.