A Sutdy On Strategic Human Resource Management Based On Competency-a Case Of Dacheng Company

Business development is through its own products and services to meet customer needs in order to make a profit, but the competitiveness of the product or service ultimately depends on competence of factors of production and the level of effort or services in their daily work has. For the three-city sized advertising company, in this period of rapid development of information technology challenges the industry is facing competition. Especially in the start-up phase, enterprises are facing a crisis in the industry, in the absence of a strong background in the security relationship and business channels, build competency-based model of strategic human resource management system is to help solve real human embarrassment and ensure corporate strategy The key way to achieve the objective basis, but also the culmination of cultural human resources formed the core competitiveness of this article.Domestic information technology innovation economy got rapid development at the same time, the advertising industry during this period is experienced a course of development from "springing" to "life and death". Corporate culture in this period to enjoy the benefits brought by economic development, but also faces competition in the industry with the severe challenge and pressure. Throughout the advertising market, the strength of the advertising group, facing the crisis in order to cut down the member of persons employed, pay cuts, reduce other costs such as human resource management to alleviate the burden brought by the operation of the process in order to improve the efficiency of management of the enterprise. As a small and medium-sized advertising enterprises into corporate culture in the face of the crisis of the same industry, how to structure Aopen to be equal to force model of strategic human resource management system, formulate accords with the requirements of the strategic development of the standard to solve the company’s current problems is the purpose of this paper is to analysis to investigate the main problems and the core of the starting point.In this paper, start-up stage of the Great Cultural company as the research object, the integrated use of human resource management, knowledge management, organizational behavior, etc., through the strategic human resource management theory, further study and research theoretical model of competence quality combined with the actual operation of the company itself, from the company operating status, development strategy, organizational structure to human resources management process in human job analysis, recruitment, performance appraisal, incentive pay, training and career development of all aspects of employee relations maintained once System leak corrected. The company’s human resources analyze the problems one by one and set up for the company’s current development of competency-based human resource management system, the company has the ability to achieve sustainable management and strategic objectives to provide a guarantee of human resources, especially enhance the company’s team fighting in the competence team played a crucial role.