The Research Of Network Marketing Strategy Of Dalian A Real Estate Company

As China’s economic and social development, China’s economic income and culture level increasing, the steady growth of the consumption level and purchasing power, China’s real estate industry has also been rapid development.But in recent years, all over the face rising house prices and the pressure of public opinion, in order to curb rising prices too, to ensure the healthy and stable development of the real estate market, 2009 to 2014 the central government issued a series of real estate macro-control policies, economic and administrative means and, from the suppression of demand, increasing supply, strengthen supervision and so on for the full range of Chinese regulation of real estate market.Face from seller’s market to buyer’s market transition trend of China’s real estate market, how the real estate enterprises to achieve sustainable development of health policy in the face of tight background, will be our real estate business over the next few years need to face the problem.At the same time, the rapid development of the information age has driven the development of network economy, network marketing has become the real estate enterprises in the future the best choice of publicity and dissemination way, also provides a more convenient channel and mode for real estate transactions, wise real estate business have to attach importance to the network marketing problems in the era of big environment, study the market rules to network marketing management rise to the strategic height of enterprise development, and to meet consumer demand for the development of network marketing strategy appropriate for the purpose of.This paper takes Dalian A real estate project as the carrier, a variety of data reference books, using scientific methods, from the project background, market research, economic analysis and other aspects of the real estate development prophase to anaphase sales planning is analyzed, in order for the future of real estate project network marketing decision-making provide a reference. Sample.Based on the predecessors research, according to the shortage of present research, combined with the actual situation of Dalian A real estate enterprise, market demand and trend, will be aimed at Dalian A real estate project, investigation and analysis of the internal and external environment of Dalian A Real Estate Company, development status, existing problems, in order to develop the network marketing strategy for the enterprise and the market today the emergence of network, timely solve the problems in the marketing strategy, the further development of network marketing, improve the buyer seller relationship, enhance the integrity of the network marketing, network marketing process optimization, to further enhance the marketing efficiency of the enterprise network, improve economic efficiency, the realization of Dalian Real Estate Company A project of network marketing target for the enterprise long-term interests, the stability of the survival and long-term development escort.