The Research Of Anshan Silong Relationship Marketing Tactics

Furniture market along with the development of the economy has played a more and more important role in our country, its development status, not only is closely related to people’s living standard, more directly affect the healthy development of national economy in China, furniture company as an important actor in our country socialist market, how to effectively play its advantage and role, and how to avoid and improve its development in the facing problems and challenges, this is one of the major problems of current research.With the deepening of the integration of the market economy, due to the interests of the driven by competition between company of each household is also further strengthened. Household enterprises in order to further strengthen the competitiveness of enterprises and market share, and continuously explore new marketing means, to activate the enterprise marketing cells, create more rich economic benefit for the enterprise. In other words, it is because of refor m and rapid development of the socialist market, the development of the company will be household to a new height. Marketing at present, the household is no longer the traditional single marketing strategy, it forms a set of service and marketing as one of the new way of marketing, in the face of today’s fierce market competition, the company to achieve rapid growth of household, will introduce the concept of marketing, and in view of the current household marketing flaw and the insufficiency, to reform and innovation, and inject new vitality for the enterprise development.In recent years, China’s household market development in full swing, but at the same time of development, some problems also gradually revealed, such as; National policy and the development of the social environment make household enterprises increase new unstable factors. How the evil slightly development environment, make the enterprise keep a stable growth, the household enterprises is an urgent need to solve the problem. This paper takes Qingdao modest xingda household company marketing as the main line. And based on the household industry in our country’s basic national conditions, at present, the market environment of our country household company marketing carried on the thorough analysis, and aimed at modest xingda household company marketing the problems and challenges facing, the feasibility of the solution measures are put forward. Hope that through the writing of this article, the development of the company’s marketing for household provide certain reference and guidance.