Research On Marketing Strategy Optimization Of LG Real Estate Company

At present,with the rapid development of China's real estate industry,the influx of various types of capital have into the real estate market,the overall supply is facing the reality of the problem.In recent years,the consumption ability of Nanchang residents has been gradually improved,and the purchasing power of residents has been increasing day by day.The new requirements for the quality,service and supporting environment of the housing products have been put forward.LG real estate group in Nanchang County,the development of JY international projects,is facing a complex economic,policy and social environment,the survival of the real estate market competition is also more complex.In the process of marketing,not only to adapt to changes in consumer demand,buyers groups ability,such as intention at any time,but also to strengthen the management of the property consultant sales ability,negotiation skills,preferential strategies etc.With the social economic development into the background of the critical period of transition,facing the increasingly discerning buyers,LG real estate JY international project advantage,how to improve the shortage,adopt appropriate marketing strategies,their products successfully sold,is the main subject of this paper.The main research contents of this paper include: firstly,this paper systematically summarizes the basic situation in the progress of study on the marketing strategy of domestic and foreign scholars on the case of the selected LG real estate JY international project,marketing of its existing marketing methods,advantages and problems are summarized.Secondly,based on the LG real estate project marketing JY international political environment,economic environment,social and cultural environment,technological environment,market environment,market competition and buyers demand are analyzed and studied on the market segmentation and positioning,target customer selection,put forward specific optimization strategy of 4P marketing theory,JY international project marketing based on the LG;finally,the safeguard measures of the real estate marketing strategy analysis from three aspects of capital,human resources,organization and system.