CD International Travel Agency Service Marketing Strategy

With the continuous development of Chinese economy, Market economy began to transition and upgrade. Development of the tourism industry has shown a new trend, National Tourism added value about 2.7 trillion Yuan in 2014, and an increase of 11.5%, far more than the growth rate of same period GDP. As time goes on, the tourism industry as stimulating the economy of strategic pillar industry, it plays an important role in the national economy. Domestic travel agencies from a planned economy into a market economy, it has also gone from the development stage to the historical rise. The tourism industry as a national service industry, and other industries in different historical periods exhibit different characteristics, service public culture, and also to participate in market competition.Travel Agency as an important participant in the development of tourism, it is an important force to promote the development of the industry. Of course, in the process of the tourism industry booming, development of China’s travel industry has made considerable progress. However, compared with developed Western countries, there is a huge gap in terms of internal management and scale. We need pay more attention on travel agencies’development, the problem about should take positive measures to solve.In this paper, China International Travel International Travel CD’s as a case, the Predicament in the current development of China’s travel agencies. This paper is divided into five parts, the first part is the introduction to the writing background, to understand about the general situation of the development of the tourism industry, from theory and time to analyze the meaning of Article Writing. The second part introduces the theory of marketing services strategy to provide a theoretical basis for our subsequent analysis. The third part describes the CD as well as international travel industry development environment, through SWOT analysis to in-depth analysis of CD International Travel. The fourth part mainly from the different elements of marketing, such as products, services, processes, price, promotion, analyze problems of CD International Travel Service faced in marketing. The fifth part, presented to CD international travel should take in the future to improve the marketing strategy through detailed analysis of CD International TravelIn this paper, through the analysis of a detailed analysis of the CD International Travel, from the point of view of marketing management proposed a complete proposal. Its core idea is to take advantage of CD International Travel have a competitive advantage, adverse factors affecting its competitive advantage to play to improve, at the same time according to the changing times, the marketing focus from offline to online adjustment.I hope to provide useful advice for the development of the industry by writing this article, for the healthy development of the industry, provide the impetus for the rapid development of China’s tourism industry.