Research On Enterprise Culture Construction Scheme Of Chang Chun GUOXIN Investment Group Co.Ltd

The Corporate culture is the soul of the enterprise, it is the inexhaustible motive force for the healthy development of the enterprise, and it is the key factor of the core competence of the enterprise. So building a systematic, mature, targeted corporate culture is essential to an enterprise. Especially for private enterprises, sustainable development must not just rely on personal dignity of enterprise boss and institutional constraints; we must rely on the soft power construction of enterprise culture to stimulate the vitality and cohesion of staff.Guoxin investment group is a diversified modern enterprise group. It brings together the real estate and ancillary industries, new urbanization, agriculture and safe food industry, pension and health management industry. It is transforming from a focus on product to service oriented. To promote the successful transformation of enterprises, we must build a set of enterprise culture construction plan based on the traditional culture and the actual enterprise, with cutting-edge ideas and a view to the long-term future. We must achieve harmony of knowledge and action and promote the sustainable development of enterprises with practical actionThis article will use the methods of literature research, questionnaire and interview to give a deep analysis of the current situation of Guoxin group’s corporate culture, and find out the problems existing in the enterprise culture construction and the causes of the formation of research questions. On the basis of inheriting and carrying forward the outstanding corporate culture and aiming at the existing problems, the four aspects such as spiritual culture, institutional culture, behavior culture and material culture should be reconstructed and improved to form a complete set of system, mature enterprise culture construction program, and put forward the corresponding implementation steps and safeguards, so as to gradually form a corporate culture construction project which is specially tailored for Guoxin investment group.According to the exploration of diversification of the enterprise culture construction in private enterprises and combined with the times and the characteristics of enterprise and used the theories of enterprise culture. This thesis designs a set of suitable culture construction plans and implementation plans. It has greatly improved the management level of the Guoxin investment group, strengthened its core competitiveness and the cohesion of the enterprise, and it has important significance for promoting the healthy and sustainable development of the enterprise.