Business Plan Of Pinyou Info Technology, Co., Ltd

Tourism industry in China has experienced years of rapid development, the market is facing major changes and opportunities. As the domestic consumer groups tend to be younger, personalized, tourism consumption also goes rapidly from with group travel to self-service travel, from travel nearby to travel outbound, and more frequent than before. The Internet, especially the rapid development of mobile Internet, make travel service individualized, differentiation, customization, convenient transition possible, consumer demand and technology progress prompted tourism market to a higher level of service. At present, the tourism market of the new consumption group has been trying to get rid of the low-level group travel, and to pursue the more freedom, more personalized travel experience, they use more convenient travel service websites, to make air ticket and room reservation. But self-service travel has some weaknesses need to solve. Customer-designed tour use the internet and mobile platform, with the help of advanced technology of data analysis method to understand the demand of tourists, and guided by the requirements tailored to customers a unique tourism plan. Throughout the present development of tourism industry, with the group tour product homogeneity serious, already much-maligned, customer-designed company of tourism will be a blue ocean market."Pinyou"(Beijing) information technology co., LTD is an online travel company to provide customer-design service for travelers. First, it conforms to the prime minister Li Keqiang, put forward the concept of "Internet +", the traditional tourism actively embrace the Internet; Second, it is the practice of the O2 O mode samples, online booking and offline experience; Again, it fits the characteristics of Shared economy, the user’s comments on and share, can drive the other user’s consumption, it has formed a good business ecosystem of closed loop. In this paper, on the basis of detailed industry research, about the status quo of China’s tourism market and competitor profiles have done in-depth research, and has been clear about thecompany’s business model and strategy, so as to develop the market and channel strategy, and predicted that the first three years of financial planning, forecasting, according to the company in the third year of profit can be realized, and the profit is completely can make up for the first two years of losses. As a result, I have confidence the prospect of our company, believe in the near future can occupy a place in the field of customer-design tourism.