Research On The Development Of Destination Of Tourism Endowment

Due to improvement of medical technology and people’s health awareness, the average life span of people is extended, the elderly population is growingyear after year,agingproblem is getting worse. Countries have taken various measures to deal with this problem; scholars also implement research on problem of aging actively. Among them, the research on problem of aging from a tourism perspective occupies an important position in the foreign leisure studies, and theoretical research in this field is still relatively rare, tourism endowment is so. Currently practices of tourism endowment are in full swing in China, while related theoretical research of tourism endowment have not kept pace, especially in the development of tourism endowment destination, there is large research space. Against this background, as Pu’er for example, on the base of analyzing a large number of data and research, Guided by the theory of tourism sociology and tourism destination competitiveness, this paper has an exploratory research on the key issues and operating procedures of the development of tourism endowment destination.This article is based on the background of today’s rapid development of tourism and aging intensification, analyzing research status and achievements for tourism endowment at home and abroad, presenting research methods and technical route of this article. Discussing the basic theories, the concept system of tourism endowment destination development guided by technical route, and then demonstrated the feasibility and necessity of tourism endowment destination development from the perspective of market supply and demand.Based on this, we put forward to the concept, principles, models and count measures of tourism endowment destination development, to provide a choice of pension mode for the elderly. Finally, through investigating and analyzing economic conditions, tourism resources, market structure, traffic environment of developing tourism endowment destination in Pu’er, this paper exploresthe key issues and operational procedures of tourist endowment destination development,mainly discusses its tourism product design, marketing strategy, and conception and suggestions so as to contribute to the development of tourism endowment destination especially senior tourism study.Innovations of this paper are:(1) This paper proposes the concept, principles, models and count measures of tourism endowment destination developmentby analyzing the causes of existing problems in tourism endowment market supply and demand;(2) Currentlythe study on tourismendowment destination mainlyis conducted from the formation conditions, a relatively small amount of research on specific and key issues related to the development of tourism endowment destination. In this paper, takes Pu’eras research object, this paper explores the key issues and operational procedures of tourist endowment destination development, mainly discusses its tourism product design, marketing strategy, and conception and suggestions so as to contribute to the development of tourism endowment destination especially senior tourism study.