Research On The Cold-chain Logistics Distribution Center Of The H Company Based On The Improved CFLP Model

With social development and time going, people’s living conditions are improving and more and more people began to pay attention to the quality and safety of fresh products such as fruits, vegetables and meat. Thus, cold chain logistics has emerged and has attracted wide attention. The key of cold chain logistics is distribution which plays a significant part in the whole supply system. Therefore, site selection of distribution center in cold chain logistics has become a research focus in management and academic world. As far as the current situation is concerned, the general service level of cold chain logistics distribution center needs to be improved because site selection of distribution center mostly builds model based on a goal of the lowest cost only and seldom considers the demands of customers for service quality of distribution which is called customer satisfaction. Logistics enterprises should actively solve the problem of site selection of distribution center in cold chain logistics if they want to gain a foothold and a long-term development. Company H is a trading company that specializes in fresh agricultural products. In order to promote its competitive advantage and make customers(supermarkets) satisfied with its service, the company is going to replan its cold chain distribution system about 14 supermarkets. According to the analysis of previous data, the relatively proper method of site selection of distribution center in cold chain logistics is CFLP. However, there exists a problem that the traditional CFLP cannot meet modern needs and has certain limitations. Therefore, company H needs improvement in building CFLP site selection model and must fully consider the two factors of distribution cost and customer satisfaction.This paper firstly reviews relative literature at home and abroad on site selection of distribution center in cold chain logistics and defines clearly the research question that is the connotation and characteristics of site selection of distribution center in cold chain logistics. Then the paper introduces the basic theory of CFLP model and explains the necessity of its improvement, and further improves the site selection model through taking a new factor(customer satisfaction) into consideration and building a multi-objective site selection of distribution center in cold chain logistics. At last, combined with the case that company H establishes distribution centers in cold chain logistics for fresh agricultural products in Baoding and Langfang, the paper analyzes empirically the improved CFLP model. Based on improving the traditional model of site selection of distribution center, the building of multi-objective site selection model better conforms to reality and is more reasonable, which is helpful to perfect the model and the theory of site selection of distribution center in cold chain logistics.