Study On The Marketing Strategy Of China Mobile Company In Sichuan

With the rapid development of electronic information technology, the growth rate of the mobile communication market has reached an alarming level. For mobile communications companies, in order to change the pace of development in the market so fast today to grasp the initiative of competition, it is necessary to continue to find and develop new markets. University campus market is such a very good choice for the purchasing power and rigid demand. Sichuan province is a large province of population, it is also a big education province, has a considerable size of the campus market. But at present, China Mobile Sichuan company’s marketing strategy is not able to effectively develop the university market in Sichuan. In this study, combined with China Mobile Ltd. Sichuan’s actual situation, very in-depth analysis of enterprise in the current stage of the development of the situation, development conditions and opportunities, also in Sichuan University market the actual situation, proposed that the enterprises should be specifically for the market introduction and marketing policy suggestions. Research not only put forward the thoughts and modes of China Mobile Ltd. Sichuan development of the campus market, also with the pattern and thinking, put forward suitable for China Mobile Ltd. Sichuan college marketing combination strategy and implement the relevant marketing strategies of matching recommendations.In content,this research station in the marketing strategy research perspective, theoretical research on the business strategy of China Mobile sichuan. The research not only on the previous expansion of a large number of scientific analysis, the China Mobile company Sichuan enterprise operation situation and the marketing strategy of enterprises conducted a comprehensive analysis and interpretation. Using the SWOT model to help China Mobile Sichuan companies in the development of the advantages and disadvantages, opportunities and challenges exist in the Sichuan University market was deeply analyzed. Finally, put forward the development of Sichuan University study not only marketing strategy idea, developed for China Mobile company Sichuan University campus marketing strategy according to the actual situation of China Mobile company of Sichuan, is proposed through the control and management of the campus marketing plan, campus marketing organization and specific campus marketing activities, ensure the smooth implementation of the marketing strategy of China Mobile Sichuan the company’s advice.Studies suggest that the Sichuan college market is already a has the typical characteristics of the market development of professional market, China Mobile Company, Sichuan has the condition, has the ability to carry out the successful development of the deep to the market. This study not only on the theoretical study of the marketing strategy innovation, also comprehensively according to the Sichuan University campus market developed a new campus development strategy, even a careful combination of the 4G network rapid popularization of current social realities, completed the first theoretical study of the 4G era college campus marketing strategy in 3G..