A Study On Development Strategy Of Reap Group

Reap group is a company dedicated to the computer information system integration, industry application software development, Internet of things industry solution of high and new technology and double soft certification enterprises. After years of rapid development, has become China’s largest information technology company. But changing with the development of market demand, technological advancement, the group is faced with the challenge of all aspects, affect the company’s rapid and long-term development. Especially in the Internet of things, cloud computing and big data under the background of industry development, how to correctly grasp the national policies and industry development direction, optimizing the integration of group internal resources, improve the enterprise core competitiveness, become an important development group to consider problem.In view of the current problems facing, this article first to the development of the Internet of things and cloud computing data background and group briefly introduces basic situation. Secondly by PEST comprehensive analysis to the group, the external environment environment. Again, through to the group’s internal environment, a comprehensive analysis of the group disadvantages by SWOT analysis. By the SWOT analysis to identify opportunities and threats faced by, and the advantages and disadvantages of the enterprise, and make corresponding strategy choice; Finally is to build a strategic objectives and concrete steps in stages to ensure the effective implementation of the strategy. This paper research from set out actually, for the long-term development of the group has an important guiding significance, help group according to their own advantage, choose the appropriate development strategy in the complex environment, foster strengths and circumvent weaknesses, to seek long-term development in the future. At the same time, to the rest of the industry enterprise development also has a strong reference value.