Measure And Evaluate On The Degree Of Internationalization Of China Typical Appliances Enterprises

With the China’s reform and opening up and economic globalization, the internationalization of Chinese household appliance enterprises has become the development trend of the new era of Chinese enterprises,in order to enterprise better development of internationalization,establishing evaluation index system of measuring appliance enterprise internationalization to carry out empirical analysis has become particularly important.The first is based on the Tong Lu scholars on the basis of the evaluation theory of enterprise internationalization,to establish the evaluation index system of the internationalization of Chinese household appliance enterprises.On the basis of the enterprise overseas sales and overseas mode of operation and enterprises overseas strategic decisions and international recruitment and international organization structure and overseas financing capacity, the paper forms the cobweb model of the internationalization of Chinese household appliance enterprises.The second is that this article selects three typical household appliance enterprises of Haier and Midea and Gree to carry on the instance analysis.By building the international cobweb model to calculate the international score of enterprises and to analyse the degree of enterprise internationalization.Acorrding to the horizontal analysis of the six indexes of three enterprises and comparative analysis of evaluate results,evaluates the degree of internationnalization of Chinese typical household appliance enterprises.The third is that establishing a model to analyze the impact of the internationalization of enterprise on enterprise performance.Selecting ROE and Current assets turnover and Sales net interest rate and Total assets turnover ratio as the measuring indicators of enterprise performance.Seleting Enterprise age and Enterprise scale and Debt asset ratio as control variables of the model.Acorrding to the model,we can get it that the difference of the dergee of enterprise internationalization and the internationalization strategy,the effects of the degree of different enterprises internationalization on enterprise performance is different and the trend of performance is also different.According to the analysis of the enterprise internationalization cobweb model puts forward suggestions on the development of Chinese household appliance enterprises.