Business Plan Of Aluminum Profile Project Of GX Group

In recent years, due to the rapid and stable development of China’s economy and high-tech, the Aluminum industry has achieve rapid development. The Aluminum industry has internationised and produced different kinds of aluminum products to satisfy the demand of China’s economy and high-tech.This paper, which is based on the theory of strategic management, aims at making a reasonable and effective business plan. The first part of this paper is the literature review, incluing the definition of business plan, strategic management and the driving force of China real estate prices. And the literature review will set theory foundation of making the business plan of the Project.In the second part of the paper, the auther begins to analyze the project by political environment analysis, economic environment analysis, social environment analysis and technological environment analysis. The fourth part of the article from the start, the auther analyze the market demand of the aluminum and the competitors. At the moment, construction industry has great demand for aluminum products, and aluminum products have broad prospects for development.After the external environment analysis and market analysis, this paper develops a concrete plan to expand the production capacity of aluminum project, which plans to build three factories in Chengdu, Yichun, Qinyang. And analyzing from the view of capacity and finance, the paper confirms that the project is worth investing.Finally, through financial analysis, GX Group can clearly understand the cost structure of the project as well as profit margins, which can aid GX Group to control costs and avoid risks in order to increase the likelihood of success of the project. This study suggests policy risk, market risk and management risk may arise in the process of the construction of the project. And then the author comes up with appropriate solutions in order to avoid such kinds of risks.