The Study On The Functions Of Trade Associations In The Regional Brand Construction

The function of trade associations is of important realistic value, which plays an essential complementary role in the enforcement of the government functions and the performance of the national power. Trade associations is a vital carrier for modern countries to manage the economy. The effective application of its function will optimize the allocation of social resources, reduce the cost of the government allocating resources, and optimize the means of the government managing the economy.In recent years, the regional brands of the whole industry cluster, which is formed by making use of the mass effect, has gradually reflected the effect of the overall brand, and acted as an essential part to lead the development of the regional economy. Nowadays, the constructions of the regional brands in most of the regions are generally led by the government, however, which can hardly completely meet the need of the development of the the regional brands. Therefore, it is worthy to be researched and discussed that trade associations acts as a bridge between the government and the businesses, and to explore the functions of trade associations in constructing the the regional brands.This article is to research the functions of trade associations based on the construcion of the regional brands. To start with, it explains the related concepts of trade associations and the regional brands, and analyse the relationship between them. In the next place, it focuses on the current situation of trade associations’ s effect on the regional brands, trying to find out the existing problems and restraining factors, and discussing the solutions. After that, taking the Shoe Industry Association in Quanzhou for example, this article presents the functions of trade associations to the construction of the regional brands. At last, this article comes to a conclusion that if we want to improve the functions of trade associations in the construction of the regional brands, we should attach importance to self-construction, and meanwhile, to point out the direction for further research, we should clearly define the four basic functions, that is, management, service, maintenance and marketing.