Research Of Specialized Markets Transform Mechanism And Countermeasure Based On The E-commerce

At present, the rapid development of e-commerce has huge impact on the professional market, part of the professional market which keeping pace with the times have carrying out the electronic commerce in transition to turn challenges into opportunities. However, the effect of the transition to most of professional market is little due to the lack of the correct theory instruction. Therefore, from the perspective of information economics, researching the inner mechanism of the professional market to e-business transformation and putting forward suggestion based on the electronic commerce value theory is very important to the development of professional market.First of all, through to the professional market research,this article summarizes two ways namely the self-built e-commerce platform and docking third-party e-commerce platform to carry out e-commerce and analysis the advantages and disadvantages of two ways.In addition, this article describes three stages of the professional market developing electronic commerce and the characteristics of each stage, pointing out that the integration of online and offline is the developing direction of the professional market to e-commerce.Secondly, it has pointed out that the essence of the professional market e-business transformation is the evolution of the way to trade, namely by offline entities trading evolution way to e-commerce transactions. Therefore, based on the theory of the electronic commerce value, analyzing the basic value, extension value and expanding value to the positive effect of professional market reducing transaction costs and increasing in trading income, which reveals the internal mechanism of e-business for the professional market transformation.Then, through using evolutionary game model, analyzed the market participants of professional market included suppliers and demand providers whose dynamic game process towards transactions in the condition of pure corporate behavior and government subsidy mechanism. The results show that trading transactions of offline and the integration of online and offline is the steady state to evolution of the professional market transactions, the finally direction and evolution process affected by the initial state, input costs and excess returns ofsuppliers and demand providers developing e-commerce, at the same time, government subsidies as a catalyst will promote the transaction direction towards the pattern of integration of online and offline evolving.Finally, the article through to analyze survey data on initial state, input costs, government subsidies and excess returns or fruition of the Shi-Shi costume city developing e-commerce,summed up the evolution path and transition path of the professional market transactions,pointed out that the Shi-Shi costume city is in the early stages of the evolution of trading and the period of initial transition, putted forward suggestions to guide the professional market e-business transformation.