Study On Power Supply Company New Product Introduction Management

Recent years, with the development of society, the server industry is paying more attention to the core technology development and sales channels building. For the new products management, more server enterprises choose the power suppliers to do in ODM way, instead of building by themselves. Switching power supply is the critical component to the server device and many well-known server manufacturers have chosen the ODM mode management of production.Switching power supply is known as the black box in server industry. ODM manufacturers are in charge of designing, due to the design of the power product is very complicated and with high reliability requirements. Power supply technology is upgrading very fast, the new product introduction management is not mature and with many problems. Sometimes, it may happen the new products can not be timely transferred to mass production. Even though, the product has been transferred to mass production, there is possible to perform low product yield rate with some quality problems. Even worse, the product could be recalled from global due to potential quality issues. It brings the devastating loss to both the ODM manufacturer and server enterprises. Therefore, the research of new product introduction management of switching power supply under ODM mode is helpful to improve the ODM manufacturer and server enterprise production efficiency. It also bring the practical significance and theoretical research value to enhance the level of supplier management and provide certain reference to the supplier management system under ODM mode.In this thesis, based on the analysis on a real case of switching power supply in the process of new product introduction, it’s from the management perspective of new product point of view for switching power supply. There are the relevant methods used in the thesis, such as customer relationship management, process optimization and core team building and process optimization. Finally, the thesis gives out suggestions to switching power supply industry on new product introductionmanagement. The author hopes this research could give some advice to power supply companies in China as well.