Brand Construction Research Of Private Supplementary Corporate

The guidance book publishing company is active in the market of guidance books, not only accounted for half of the area of distribution of supplementary books, but also make it in the supplementary planning books field plays an important role. With the introduction of the reform of education and guidance New Deal, guidance private enterprises are facing new challenges and opportunities. They pay more attention to brand building and development, and gradually make the brand as a new model of development companies.Guidance private enterprises which with flexible operation mechanism, can react quickly to the changing market. With years of capital accumulation and market influence, guidance private enterprises in brand building has achieved good results. Currently outstanding guidance books brand on the market, are mostly created by the private publishing company, and they have gradually formed a certain brand influence in the audience population.The competition between private guidance publishing companies has entered the stage of brand competition. Guidance private enterprises still has much room for development in the brand promotion, maintenance and other aspects. Brand strategy can reasonably improve the competitiveness of the brand, which can make publishing companies survive in the fierce competition, develop, and grow.