Research On Tools Of Brand Building On Internet Of Bluebird Technology Company Limited

With the development and improvement of network infrastructure, convenience of Logistics service, the third-party payment methods and integrity of the system continues to establish and mature, the network’s economic become flourish these days, online shopping and internet marketing has become a working, living and consumption patterns and habits. How to consolidate the achievements of the existing traditional brand building, band building online, and use the Internet to promote the dissemination of a solid existing customer base, continue to explore the market, has become a trend and inevitable.Compared with the traditional brand marketing, brand network marketing have something in common, including the company’s strategy, brand positioning, product line selection and positioning, market price, seasonal promotions, mode of operation, customer relationship marketing, as well as differences, rooted in network, easy copy, higher abstraction, focusing on interactive, targeted and so on.This paper studies the status of the brand network trouble spots and genesis of Bluebird Technology Electronics Co., Ltd, raised the need for brand, and further analysis of the branded network of internal and external environment, the influencing factors and the relationship, clarifies brand networking principles, objectives, and brand networking program, steps and methods, the implementation of measures and assessment. At last, study in AIRCAS consumer industry mode, interspersed with several web promotion tools, just as EMAIL marketing, e-commerce promotion platform, corporate website, search engines, IM online tools, combination of offline marketing, ect, indicating the use methods and precautions, for more effectively brand promotion, expanding marketing and maximize corporate profits.