Research On The Development Of Puyang Mobile Rural Market

In recent years, with the rapid development of China’s economy, the rural economy and farmers’ income level has been greatly improved. Demand for communication services are increasingly diversified. The "Twelfth Five Year Plan" pointed out the need to improve the information-based level of "three rural", and make the new instructions to the development of rural economy and rural communication, the requirements of national communication service is more and more high.With the development of rural economy, the degree of information for people to communicate with each other gradually improve. The rural market as a huge opportunity for the blue ocean market and the long tail market, its potential gradually emerged. At the same time, the city environment of competition intensifies day by day, the three major telecom operators have to pay attention to the potential for a huge rural market than the city, the rural market has gradually become a strategic business development. How to effectively, Puyang mobile differentiated development of the rural market is a new topic.On the basis of the actual situation of Puyang Mobile Corporation, this article combined with the Strengths Weakness Opportunity Threats, find out the advantages, disadvantages, opportunities and threats of Puyang Mobile faces in the development of rural market in. Through the research on the rural market of mobile phone users of consumer behavior and demand, found that the main problems of Puyang Mobile rural market :The target customer definition is not clear, The product is fungible, The product pricing than competitors, The channel advantages gradually decline, The promote the pertinence is not strong and so on. First, clear objectives and fine marketing. Promote the implementation of the real name system, precision marketing, tariff packages. Second, carry out various forms of product marketing. Focus on the end product marketing, innovation and a series of value-added business marketing, speed up the rural market broadband business development. Third, flexible and changeable price means. To optimize the rural market price product promotion, the new network schedule optimization. Fourth, smooth channels of service and optimize the channel system. Expand the channel width, multiple initiatives to achieve rural market share, "double leading. Fifth is to deepen the innovation of marketing; channel management, channel development and market coordination; the correct positioning of the rural channel; reinforcing rural terminal channels. The last, we should further accelerate the construction of rural informatization.